Contact Detail

Telephone:　8590-2615

Email: 　　　pengchao@cityu.mo

Academic Qualifications

PHD, Peking University

MA, Nankai University

BA, Henan Normal University

Teaching Areas

Commercial Law, Marketing Management, Business Management, Organizational Behaviour, Retail Management, International Human Resource Management

Work Experience

2014/08-present: Assistant Professor, Faculty of Business, City University of Macau

2011/06-2014/08: Consultant, Faculty of Education and Graduate School, University of Macau

2010/02-2011/03: Visiting Professor, Guanghua School of Management, Peking University

1998/08-2010/02: Researcher, Development Research Center of the State Council P.R.C.

1983/08-1995/09: Teaching Assistant, Lecturer and Associate Professor, Henan Normal University

Research Area

Macao and "The Belt And Road Initiative" Study, Marketing Management, Business Management, Cross-cultural Studies, “Third Party Defray” Study

Publications

Printing

（2016）基於計量經濟分析的顧客忠誠度之研究——國有商業銀行為例。知識產權出版社。

（2013）澳門弱勢家庭調查研究。澳門經濟學會。澳門基金會項目。

（2012） 港珠澳大橋對澳門經濟的影響．澳門：澳門經濟學會。澳門基金會項目。

Conference Paper：

（2015，5月）。澳門：凸顯地緣優勢，打造“一帶一路”節點城市。“兩岸四地‘一帶一路’條件下的國際商法學術研討會”。澳門：澳門城市大學。